About Radio Advertising

Media Comparison Chart

Attributes	Radio	Television	Newspaper	Yellow Pages	Outdoor
Cost Per Impression	Very Low	High	Very High	High	Good
Ability To Target Audience Demographic	Excellent	Good	Poor	Poor	Poor
Cost Of Production	Included	High	Included	Included	Included
Ability To Change Ads At Anytime	Excellent	Expensive	Good	Poor	Poor
Ability To Build Frequency Quickly	Excellent	Good	Poor	Poor	Poor
Promotional Opportunities	Excellent	Poor	Poor	Poor	Poor
Ability To Reach People Prior To Shopping	Excellent	Poor	Poor	Poor	Good
Does Not Require The listener To Seek The Advertising	Very Good	Very Good	Good	Poor	Very Good
Delivery To Multiple Household Members Simultaneously	Very Good	Very Good	Poor	Poor	Good
Highest Levels Of Reach To Most Consumers	Excellent	Excellent	Good	Poor	Good
Targeting People Under 40 Years Of Age	Excellent	Very Good	Poor	Poor	Good
Can Target People In The Car	Excellent	Poor	Poor	Poor	Excellent
Most Cost-Efficient Of The Major Media Forms	Excellent	Good	Poor	Poor	Good
Wide Array Of Formats To Complement Your Advertising	Excellent	Very Good	Poor	Poor	Poor